I was almost a year into my Korean tenure when I finally discovered a handy dandy innovation that ensures no situation must ever be void of Korea's signature distilled spirit: Soju "juice boxes". Designed to make soju-on-the-go a logistical breeze, the clever packaging means Koreans (or anyone else) heading abroad can tote their revered beverage without concern that reckless baggage handlers will leave their suitcase full of broken green glass and clothes reeking of alcohol. Since the price of soju in foreign countries is often six times higher than the domestic rate, it pays to buy it here and enjoy it there. But of course this nifty option isn't reserved for practical travelers. Since my initial discovery of soju boxes at Costco, I've seen a few people around Seoul actually sipping from the cardboard containers a la Hi-C style.
Norko Attacks!
13 years ago