When I return to work on Wednesday after a four-day vacation in the name of the Lunar New Year, my Korean colleagues will all be a year older. Never having adhered to customs associated with the moon, I'll still be 26 (not 28--Koreans are considered one year old at birth and add on one year with each birthday, as well as on the Lunar New Year). So I'm spared a year, but since I don't really celebrate Seollal I did miss out on something many across the country received as a token of love or appreciation on Korea's most widely celebrated holiday: a gift set. From the practical to the extravagant, the edible to the spreadable, almost anything can be found packaged neatly in a gift set around the Lunar New Year. A local newspaper reported that ginseng is this year's gift of choice, but multi-packs of Spam, soap, assorted nuts, cooking oil, toothbrushes, whisky, tuna cans, apples, instant coffee, and moisturizers are also in bountiful supply in supermarkets, big box stores, and even convenience stores. These economic arrangements are typical around Christmas in the U.S., but the variety pales in comparison to what Korea has to offer. I'm not sure what giving (or receiving) a two-year supply of toothpaste says, but I've certainly seen worse gifts.
Mushrooms and the like ranging from about $40 up to $100
E-Mart employees were decked out in traditional hanbok a day before Seollal and eagerly peddling gift sets.
Those oughtta be some tasty apples! 12 for ~$45