America's most internationally familiar food chain is exercising damage control in light of Koreans' apprehension of U.S. beef. As though McDonald's customers were pillars of healthy consumption, the company is assuring everyone that its burgers are made strictly with Australian beef. (Personally, I've never dared to guess from where the "mystery meat" used in McDonald's products comes, regardless of where its sold.)
After months of intense public backlash against the government's decision to reopen the Korean market to U.S. beef, many restaurants have been pushing the non-American beef-ness of their products, but I find myself irritated by these signs posted at an American fast food icon. McDonald's should be using its power to advertise the quality of American products and help repair the tattered image of U.S. beef, rather than playing into unfounded rumors and irrational fears. Perhaps coming from farm country U.S.A., I'm too slow to scrutinize American farm products, but I've certainly never worried about the safety of beef purchased in the States. I have, on the other hand, winced when considering the amount of fat and cholesterol in an order of McDonald's french fries. That's what Koreans oughtta be worried about.
No comments:
Post a Comment